Host a Kraut Mob in your community.
Plan now for kraut mobs taking place in June
Kraut Mobs are collaborative sauerkraut-making events taking place in communities throughout June. The concept is simple: local people come together to chop, salt, and mix cabbage as a group, then each take a jar home to ferment. It’s hands-on, informal, and rooted in shared effort and local food.
Kraut Mobs are designed to be hosted by small-batch fermenters and educators as a way of creating a low-key fermentation movement within their local area. The project is being coordinated through The Fermentation Hub.
Why get involved?
For many people, fermentation is intriguing but slightly out of reach. A full workshop can feel like a commitment — time, money, or confidence.
Kraut Mobs offer a different entry point.
They are simple, welcoming, and participatory. People learn by doing, alongside others, and leave with something tangible: a jar of sauerkraut fermenting at home.
For fermentation professionals, they offer a way to:
• introduce new audiences to fermentation
• build visibility in your local community
• connect with people curious about your work
• generate momentum around seasonal food traditions
• create pathways into deeper workshops, education, or products.
Want to join in?
If you’d like to host a Kraut Mob in your community, you can take part through the Pro Hub inside The Fermentation Hub, where hosts share resources, promotion, and planning conversations
Will Kraut Mobs be free events?
Each host decides how to run their event from a financial perspective – some may charge a fee, some may ask for a donation, and others may choose to make it free. The aim is to keep Kraut Mobs accessible and easy for communities to take part in — while making sure the event works for you as the host.
Where did the idea come from?
The Kraut Mob idea has its roots in the fermentation community.
This initiative is inspired by the Kraut Mobs organised by Flora Spivak for the Somerville Fermentation Festival, which were themselves inspired by a similar initiative from the Boston Fermentation Festival.
Those events demonstrated something simple and powerful: when people gather around a table to make sauerkraut together, fermentation becomes approachable, social, and memorable.
Our aim is to bring that same spirit into many different communities at the same time.
What a Kraut Mob looks like
Each host runs their own event in their local community, but the format stays simple.
People gather around a shared table to chop cabbage, add salt, mix together, and pack the kraut into jars to take home and ferment.
There’s no formal teaching required — just guidance, conversation, and shared experience.
The emphasis is on participation, community, and connection to food.
A shared campaign
While each Kraut Mob is local, they’re connected through a shared campaign.
Events will be listed in a public Kraut Mobs calendar, making it easy for people to discover what’s happening near them. The initiative will also be supported through coordinated promotion to help build visibility around the events as a whole.
Together, this creates something bigger than any one gathering — a visible, collective celebration of fermentation happening across different places at the same time.
What do Pro Hub Members get?
A public event listing — your Kraut Mob appears in a searchable global calendar so people nearby can find you.
Editable Canva templates — posters, flyers, and social graphics ready to customise and use.
Promotional copy templates — email and social text you can adapt to promote your event locally.
Host chat space — connect with other hosts, share ideas, and follow progress as June approaches.
Live planning Q&As — talk through questions and practical details as we build toward the events.
Meta ad campaign — coordinated advertising promoting Kraut Mobs and directing people to the shared calendar.
A shared project
I’ll be hosting Kraut Mobs in my own community as part of this. It’s not a top-down campaign — it’s something we’ll shape together as we go.
Thinking about hosting?
If the idea resonates, this is a good time to start thinking about where a Kraut Mob might take place in your community.
Informal spaces work beautifully for events like this — farmers’ markets, local cafés, community spaces, farms, or wellbeing studios can all work well.
Kraut Mobs work best when they stay simple.
More details, host resources, and planning guidance will be shared inside the Pro space as we build toward June.
Timeline
March
Planning and host conversations
April–May
Events confirmed and promoted locally
June
Kraut Mobs take place across different communities (worldwide!).
Interested in hosting?
All the Kraut Mobs resources – templates, planning tools, host chat, and live Q&As – live inside the Pro Hub, available to members as part of their plan.
But the Pro Hub is more than Kraut Mobs. It’s a working space for fermentation professionals – producers, educators, event organisers, teachers – with practical tools and sessions designed to help you move from idea to actually doing the thing.
We’re also working on how to plan a fermentation festival, how to host a cultured supper club, and how to run a gut health seminar – each one a different way to build your presence and income in your community.
Plus full access to seasonal tutorials, ingredient deep-dives, and live Q&As. The craft doesn’t stop being relevant when it becomes your livelihood.
