Pro Hub Live Q&A: Idea to Festival – THIS Monday.
Founder £10/m locked for life ends Feb 28
From Idea to Festival
What it really takes to build a fermentation event
Monday 16 February
6pm GMT / 1pm EST / 10am PST
Live on Zoom
(replay available for Pro Hub members)
Practical insights for fermentation professionals
Exclusive to Pro Hub members — join Flora Spivak for a candid, practical deep-dive on turning a fermentation idea into a successful public festival.
Flora will share openly from her experience organising the Somerville Fermentation Festival (2,000+ visitors in September 2025):
- What truly worked — and what surprised her most
- What she’d change if starting again in 2026
- Realistic timelines (6+ months lead time)
- Logistics, vendor & speaker integration
- Common pitfalls to avoid
Bring your questions — submit in advance if you can’t join live. This is hands-on, peer-style discussion with space for your own context and ideas.
Whether you’re picturing a small afternoon of talks, tastings and workshops with a handful of local colleagues, or something larger that draws from across your wider region – we’ve got you covered.
This session is a live example of the kind of focused momentum you’ll find in the Pro Hub: real talk with others actually running ferment businesses, events and workshops, plus downloadable tools you can adapt right away.
(Coming soon: Monthly Festival Planning Circle for ongoing milestone check-ins and collaboration and Kraut Mobs for engaging with your community and raising your profile.)
Pro Hub Founder Rate – Lock It In Now
£10/month
(rises to £15 from March)
Join by February 28th and your rate is locked for life — no increases, cancel anytime.
This isn’t just about one Q&A — it’s about ongoing support and momentum as you grow your fermentation business.
Join the Pro Hub & Access The Idea to Festival Session →
(Ready for more than one session? Scroll down to see how the full Pro Hub supports your work year-round.)
Pro Hub
For professional fermenters and educators
A private space within the wider Fermentation Hub built specially for educators, small-batch producers, teachers, and organisers who live this work.
A place to talk shop (without feeling alone)
Private Pro discussion space – real conversations with people who understand the realities of fermentation work
Monthly Hive Mind roundtable – shared problem-solving, encouragement, and accountability
Practical skills to grow your impact
Workshops on creating meaningful community offerings – from small gatherings to raise your local profile like our forthcoming Kraut Mobs to larger projects. Support, actionable ideas and assets you can download and adapt
Coming soon: a publicly searchable directory so the right people can discover your work
Built for educators and small-batch producers who want connection, collaboration, and momentum – instead of trying to figure everything out alone
£10 / month –
Special Founder rate
(cancel anytime)
Two memberships.
One global community.
The Fermentation Hub was born out of a deep love of fermentation, and a real yearning for community and connection beyond algorithms, trends, and noise. We’ve created a space where a fermenters can gather and connect – whether you’re learning, looking for inspiration, teaching, or somewhere in between, there’s a place for you here.
The wider Fermentation Hub and the Pro Hub space exist alongside one another — held together by a shared love of fermentation and a belief in learning through practice and connection.
Two simple paths to join:
Pro Hub Member
Built for small fermentation businesses, educators, teachers, small-batch producers, and organisers who live this work daily and need real peer support, practical momentum, and tools to grow their impact.
£10 / month
Special Founder rate
Locked in for LIFE if you join by Feb 28th
(cancel anytime)
Member
Designed for home fermenters and passionate learners who want seasonal guidance, inspiration, and kind connection as they explore and grow at home.
£7 / month
Special Founder rate
Locked in for LIFE if you join by Feb 28th
(cancel anytime)
Founder Pricing - Available February only
To celebrate the launch, we’re offering our earliest members lifetime pricing.
• Founder Member: £7/month (rising to £10 from March)
• Founder Pro Hub: £10/month (rising to £15 from March)
Join in February and your rate is locked in for as long as you stay.
Cancel anytime.
Founder pricing is a simple thank you for joining early. It’s our way of recognising the people who believe in the Hub from the very beginning.
A look at February - what's inside The Fermentation Hub:
All Members have access to the following:
Seasonal Ferment
Fermented savoury pancakes for Shrove Tuesday. Learn a simple, beginner-friendly method for fermenting grains and pulses into delicious savoury pancakes. Inspired by dosa, this tutorial shows how one process can be adapted for chickpeas, buckwheat, and lentils with fava beans - giving you a flexible foundation you can return to again and again.
Kvass With Intention
The original gut shot – reimagined with intention. Discover the roots of traditional beetroot kvass and learn how to make this probiotic tonic at home. In this session, we explore how intentional additions - including hibiscus and pomegranate - can subtly enhance both flavour and nourishment, with a focus on heart and circulatory support.
Exclusively Inside the Private Pro Hub area:
Inside the Pro Hub Membership
Ever though about planning a grassroots fermentation festival? Whether you're thinking about a small local gatherings or a larger regional event - we've got you covered. As part of the Pro Hub membership e’ll be joined by special guest Flora Spivak (Somerville Fermentation Festival), for a Live Q&A exploring what it really takes to build a fermentation event. Flora will share practical experience, lessons learned, and advice — including why now is the time to start thinking about September and beyond.
Live Hivemind Q&A
Peer support through shared problem-solving, encouragement, and accountability. You can submit question in advance and replays will also be available.
** Everything above is included in your membership **
WHAT MAKES THE HUB DIFFERENT?
Seasonally led
We work in rhythm with the year — focusing on what’s relevant now.
Calm, practical learning
A considered space to deepen your practice, explore new ideas, and build confidence without noise or urgency.
Peer-led, community-first
You’re working alongside other professionals. There’s always someone to sense-check an idea, share experience, or ask a real question.
No gurus. No gimmicks.
Just practitioners doing the work. Real challenges, honest conversations, and shared learning.
Deliberately off-algorithm
No feeds, no performance pressure. You choose what to engage with and when.
Structured, not overwhelming
Each month has a clear focus and starting point, with optional depth if you want it — nothing compulsory, nothing performative.
Who's It For?
- Professionals wanting peer support, collaboration, and momentum
- Home fermenters who want to deepen their practice
- Beginners looking for trustworthy guidance instead of scattered advice
- Anyone who wants fermentation to feel nourishing
