Kraut Mob
Host Resources & Planning Guide
Your event, your way
A Kraut Mob is intentionally flexible. There’s no single right way to run one — the format is yours to shape around your community, your space, and what feels manageable for you.
The core stays simple: people gather, chop cabbage, salt it, mix it, and take a jar home. Everything else is up to you.
A few things to decide as you plan
Will you charge, invite donations, or make it free? All three approaches work. A small accessible fee helps cover costs, pays for your time and gives people a sense of commitment. A donation model keeps it open while still valuing your time. Free works well if you have support, sponsorship, or want maximum accessibility. There’s no wrong answer — just what makes sense for your situation.
How casual or structured do you want it to be? Some hosts may want to run a drop-in style event where people arrive and leave as they please. Others prefer a set start time with a capped number of attendees so they can plan ahead, communicate with people beforehand, and make sure there’s enough cabbage to go around. Both work.
Will you provide equipment, or ask people to bring their own? To keep costs down, you can ask attendees to bring a jar, a bowl, a knife, and a chopping board. Most people are happy to do this — and it adds to the communal feel. Alternatively, you might provide jars and ask people to bring everything else, or supply everything yourself if your budget allows.
Here's what I'm planning for my community:
Sometimes it helps to see a concrete example, so here’s how I’m organising mine:
I’m running two sessions of up to 12 people each, at £20 per person. That covers room hire, vegetables, jars and my time — I’ll also have a fellow local fermenter helping on the day and I will be able to pay them too.
I’ll set it up as a ticketed event rather than a drop-in. That way I know who’s coming, can plan quantities accurately, and can email people instructions and details beforehand. It also means that I can email follow-up information. (For context: I normally charge £60 for a two-hour sauerkraut and brine ferment workshop, so this is a genuinely accessible entry point.)
I’m asking people to bring their own knife, and chopping board — I’ll provide the jars, cabbage, bowls, salt, and guidance.
Your Kraut Mob templates
Three designs, each available in a full set of formats. Pick the design that feels most like you — then use the matching layouts across print and social. Or pick and mix — the designs share the same colour palette so mixing across formats works fine too.
The templates are there to save you time — use them as they are, edit the wording to suit your voice, or just use them as a starting point for your own design. The images and layout are locked but all the text is editable, so you can tweak any of the words to fit your event and your audience.
Design 1 — Clean & bold Simple, high-contrast, easy to read at a glance. Works well printed in black and white if needed.
Design 2 — Graphic & typographic All about the lettering. Strong and eye-catching.
Design 3 — Illustrated & earthy The woodcut-style cabbage illustration gives this one a handmade, craft feel.
Links to your downloads:
Posters & Flyers
A4 Poster
Artwork LINK
A5 Flyer
Artwork LINK
You will need to edit:
Date and time
Venue and location
Your name or business name (in place of “Local Fermenter”)
Printing at home or at a local print shop A standard PDF download is fine for most purposes. To download: File > Download > PDF Standard.
Sending to a professional printer You’ll need a print-ready file. To save as a print-ready PDF: File > Download > PDF Print.
(If you have Canva Pro opt for the CMKY option rather than RGB)
Social media
Facebook Event Image
Artwork LINK
Copy and paste the event description below:
Kraut Mob — Let’s make sauerkraut together! 🥬
Ever been curious about fermentation but not sure where to start? This is the perfect place.
A Kraut Mob is a community sauerkraut-making gathering — we come together, chop a giant batch of cabbage, salt it, mix it, and everyone goes home with a jar of kraut to ferment on their kitchen counter.
No experience needed. No special equipment. Just come along, get your hands in, and leave with something delicious in the making.
It’s relaxed, it’s hands-on, and it’s a lot of fun.
What to bring
A clean jar (a standard kilner jar or large pasta sauce jar works perfectly)
A chopping board and knife
A large bowl
What we’ll provide
Cabbage, salt, and everything else you need
Guidance and tips to get your ferment off to a good start
- How to look after your ferment once you get home
[Date and time] [Venue]
Hosted by [Your name]
Part of the Kraut Mob initiative from The Fermentation Hub — community sauerkraut-making events happening in communities around the world this June
Instagram Post
Here’s a link to your artwork
[Link]
Copy and paste the social media caption below:
🥬 Kraut Mob — come make sauerkraut with us!
We’re hosting a Kraut Mob this June — a community sauerkraut-making gathering where we chop, salt, mix, and everyone goes home with a jar of kraut to ferment at home.
No experience needed. Just come along, get your hands in, and leave with something delicious in the making.
📅 [Date and time] 📍 [Venue]
Bring a jar, bring a friend, leave with kraut. 🙌
[Link to event / booking / more info]
Part of the Kraut Mob initiative from The Fermentation Hub — community sauerkraut-making events happening in communities around the world this June
Get Your Event Listed
In the coming weeks I’ll be putting together a searchable directory of Kraut Mob events happening this June. Once it’s live, I’ll be actively promoting it to help people find events near them.
To get your event included, you’ll need to share your event details with me — more information on how to do that coming soon
